How are global supply chains managing the Corona virus?

More and more companies are affected by the deadly virus, as many organizations around the world fear that the epidemic situation could get worse. Supply Chain Digital Magazine is observing how the three global companies are responding to the Corona virus outbreak.

Apple

Apple - the technology giant in the world - has warned of a shortage of global iPhone supply, due to Chinese factories shut down due to outbreaks. Apple makes the majority of iPhones and other products in China, and the increasing occurrence of the Corona virus has stopped it from manufacturing and closing retail stores in China. In a press release, Apple confirmed it would not meet its first-quarter revenue target of $ 63-67 billion. “The work is starting to come back across the country, but we are slower than usual. Therefore, we do not think we will achieve the revenue target given in the third quarter.

McDonald

In a recent meeting, Chris Kemczinski, President and CEO of McDonald's, commented: “The situation in China is very loose and worrisome. Right now, as you think, our priority is employees and customers as well as making sure we do everything we can to ensure they are safe and well served. By the end of January, McDonald's had closed about 300 restaurants in China, however, Kemczinski emphasized that 3,000 restaurants in China were still open.

Burberry

The Corona epidemic could cost the luxury industry more than $ 40 billion in revenue. Companies like Burberry, Ralph Lauren, Coach and Capri Holdings have talked about the scary impact of this deadly virus on business. Burberry closed 24 of the 64 stores in mainland China, while the remaining 40 stores remained open, but reduced the number of hours of operations during the day and the revenue was significantly reduced. Speaking to Business Insider, Burberry CEO Marco Gobbetti, said: “The outbreak of Corona virus in mainland China is having a negative impact on the demand for luxury goods. Although we cannot currently predict how long this situation will last, we are still confident in our strategy.

Phaata (Source: Supply Chain Digital)

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